SAKRA World Hospital is dedicated to delivering advanced medical care through innovative and efficient services, fostering an environment of continual quality improvement, and assembling a team of the best physicians.
Embracing the latest medical technologies and clinical methodologies, SAKRA aims to enhance outcomes and ensure the well-being of the surrounding community. Our collaboration with SAKRA involved the launch of the "Spine DISABILITY Support Group" at The Gateway Hotel Bangalore. The initiative aimed to motivate and create awareness among spine injury patients, fostering a platform for sharing queries, seeking help, and building a supportive community. SAKRA also provided a Point of Contact (POC) for individuals to seek assistance. Our campaign theme encapsulated the essence: "hope, care, cure."
Community Support
Establishing the Spine DISABILITY Support Group as a vital resource for spine injury patients, fostering a sense of community and mutual support.
Awareness and Motivation
Creating awareness about spine injuries and motivating individuals to actively participate in the support group for shared experiences and guidance.
Research
Conducted thorough research on spine injury patients' needs, preferences, and existing support systems to inform the strategy and implementation.
Key Takeaway
The key takeaway was the successful launch and integration of the Spine DISABILITY Support Group, providing a valuable resource and community for individuals facing spine injuries.
Challenge
The challenge was to create a supportive and motivating platform within the healthcare framework that resonated with spine injury patients and aligned with SAKRA's commitment to advanced medical care.
Solution
The solution involved a holistic approach, from brand strategy to UI/UX design, focusing on empathy, community building, and the overarching themes of hope, care, and cure.
Results
The Spine DISABILITY Support Group was successfully launched, garnering active participation, fostering a sense of community, and providing valuable support to individuals facing spine injuries.
"Moralbrat's creative vision and collaborative approach were instrumental in developing event materials that truly captured the essence of Sakra. The increase in patient interest has been remarkable, and we're confident that our future events will make more responsible changemakers."
Asst. General Manager
Sakra World Hospital
