Altran Technologies India Private Limited is a leading private company specializing in information technology (IT) auditing and consulting services. With around 150 US-based engineers stationed in Burlington, Massachusetts, the company focuses on small teams to expedite the development of intricate cloud-based software solutions and electro-mechanical products.
Recognizing the need for a robust employer brand to strengthen employee relations, Altran India embarked on a mission to enhance its existing house-style and refine its messaging. This initiative aimed to inform and engage employees, highlighting the innovative engineering work within Altran and fostering a dynamic working atmosphere.
Enhance Employer Brand
Strengthen the relationship with employees by establishing a compelling employer brand that resonates with their experiences and aspirations.
Align with House-Style
Work within the existing house-style while refining messaging to ensure a coherent and unified brand image.
Inform and Involve Employees
Emphasize the importance of informing and involving existing employees in building a robust employer brand.
Research
Conducted extensive research to understand employee sentiments, industry trends, and best practices in employer branding. Analyzed the existing house-style and identified areas for improvement.
Key Takeaway
The key takeaway was the recognition that building a strong employer brand requires not just showcasing engineering achievements but also connecting them to the broader impact on people and cultivating a vibrant working atmosphere.
Challenge
The challenge lay in redefining Altran India's messaging within the existing house-style to create a more engaging and impactful employer brand. This involved effectively communicating the innovative engineering work to a higher level and fostering a dynamic working atmosphere.
Solution
The solution involved initiating multiple in-house campaign ideas that elevated the communication of Altran's engineering work. This included showcasing innovation's impact on people and the dynamic working atmosphere. The changes were reflected in the visual identity, with each activity receiving a recognizable logo and color scheme.
Results
The new strategy for communication with customers, prospects, and the media was a success. Every company activity gained a distinct visual identity, contributing to a cohesive brand image. The network of Altran activities was effectively distinguished through color, and each activity received its own logo. The company achieved a renewed and vibrant look, reinforcing its commitment to innovation and dynamic work culture.
