At Moralbrat, we believe in the power of design to create irresistible experiences. That's exactly what we achieved when we partnered with Smoochie Ice Cream, a brand passionate about delivering smiles through delicious frozen treats.
Smoochie Ice-cream offers a refreshing escape from hot summers and extreme heat waves, providing solace and cooling relief. As a brand dedicated to delivering the finest ice-cream experience, Smoochie's embodies the ultimate treat for ice-cream enthusiasts. Moralbrat collaborated with Smoochie from brand creation to packaging design and website development, crafting a cohesive brand identity and engaging marketing materials.
Establish Smoochie as a beloved ice cream brand
synonymous with fun, flavor, and high-quality ingredients.
Differentiate Smoochie from competitors through a playful and engaging brand personality.
Drive brand awareness and sales through strategic marketing initiatives.
Create a delightful customer experience from website browsing to in-store indulgence.
Research
Through market research and in-depth discussions with Smoochie's team, we gleaned valuable insights:
Consumer preferences: Identifying popular flavors, desired portion sizes, and the importance of visual appeal.
Competitive landscape: Analyzing competitor branding and pricing strategies to create a unique positioning for Smoochie.
Emerging ice cream trends: Staying ahead of the curve by capitalizing on trends like unique flavor combinations and social media engagement.
Key Takeaway
This research informed the creation of a brand identity that is:
Visually appealing: Using vibrant colors, playful fonts, and mouthwatering imagery to attract attention.
Family-friendly: Creating a welcoming and inclusive atmosphere that appeals to all ages.
Socially engaging:Developing a brand voice that resonates with customers and encourages social media sharing.
Challenge
The challenge lay in a crowded ice cream market. We needed to create a brand that not only stood out visually but also captured the essence of pure ice cream indulgence.
Solution
Moralbrat's creative team crafted a brand identity that is as sweet as Smoochie's ice cream. Our playful design aesthetic, combined with a focus on deliciousness and fun, helped Smoochie carve out a unique space in the market.
Results
"The team's expertise and collaborative spirit were instrumental in bringing the Smoochie brand to life. From designing our logo to crafting our marketing materials, they helped us create a brand that is not only visually appealing but also perfectly captures the essence of what Smoochie is all about: delivering smiles through delicious ice cream."
Proprietor
Smoochie Ice Cream
