Build Mantra, conceived in collaboration with the client, aspires to be a premier Online Supermarket catering to the Construction & Interiors industry.
The brand envisions extending the reach of vendors while empowering customers through standardization, transparency, and simplified purchases. Although Build Mantra had established itself as a user-friendly and technologically advanced online supermarket, certain aspects did not align with industry standards. Our engagement involved addressing these issues, undertaking maintenance, and implementing an overhaul to ensure the platform met and exceeded industry expectations.
Enhance Platform Standards
Elevate Build Mantra's online supermarket to meet and exceed industry development standards.
Optimize User Experience:
Improve the user interface and experience to ensure a seamless and satisfying journey for customers, vendors, and administrators.
Reinforce Brand Identity
Establish a strong and consistent brand identity that resonates with the target audience and aligns with industry expectations.
Research
Conducted extensive research on industry standards, customer expectations, and competitor landscapes. Analyzed the existing platform to identify gaps and opportunities for improvement.
Key Takeaway
The key takeaway was the need to not only meet industry standards but also to create a brand that communicates transparency, standardization, and ease to both vendors and customers.
Challenge
The challenge lay in aligning Build Mantra's existing platform with industry standards while enhancing the user experience and reinforcing the brand's identity.
Solution
We proposed a comprehensive solution involving a framework-based application development. Following an MVC architecture, we ensured clear separation of concerns and decoupling of features to create a more efficient and standardized platform.
Results
The overhauled Build Mantra platform not only met industry standards but exceeded them. The enhanced UI/UX design provided a seamless experience for users, and the refined brand identity reinforced Build Mantra's commitment to transparency and ease. The application's maintenance and development were streamlined, resulting in an online supermarket that stood out in the Construction & Interiors industry.
