Purezen, a brand synonymous with continuous well-being, specializes in creating advanced Air Purifiers designed for indoor spaces.
The brand envisions not just providing clean air but fostering an environment conducive to meditation and exercise, promoting a holistic and powerful experience. With a focus on health and positive living, Purezen aims to revolutionize homes by introducing meditation rooms equipped with excellent lighting, fresh air, air purifiers, and indoor plants. Targeting diverse audiences, including asthma sufferers, the elderly, cancer patients, schools, hospitals, and residences near polluted areas, Purezen stands out as a certified Air Quality expert committed to transferring knowledge to empower every sales employee and provide practical solutions.
Holistic Well-Being:
Promote Purezen as a brand dedicated to not just air purification but holistic well-being.
Knowledge Transfer:
Successfully transfer knowledge about air quality and purification to sales employees.
Research
In-depth research was conducted to understand market dynamics, consumer demographics, and the unique challenges faced by the target audience.
Key Takeaway
The key takeaway was the importance of positioning Purezen as a holistic well-being brand, offering solutions beyond traditional air purifiers.
Challenge
The challenge was to move beyond typical air purifiers and establish Purezen as a brand synonymous with creating holistic wellness environments.
Solution
Moralbrat's creative team crafted a brand narrative that transcended mere air purification. We showcased how Purezen empowers individuals, particularly those suffering from asthma, allergies, or compromised immune systems, to breathe easier and experience a sense of well-being in their own homes.
Results
"Moralbrat's design expertise was instrumental in shaping Purezen's brand identity and product design. We're confident that our air purifiers will not only improve air quality, but also inspire a healthier, happier lifestyle for our customers."
Managing Director
Purezen IAQ Private Limited
